Campaign Flow
Develop campaign strategy and content, track execution, analyze results, and prepare reporting with AI.
Plan, track, and assess a campaign with AI.
Use AI to set campaign strategy, plan channels and content, track execution, assess performance, and organize reporting. By the end, you will be able to work through a campaign from planning to analysis and reporting.
Prerequisites
- Access to a generative AI tool.
- Basic marketing knowledge.
- Spreadsheet software, such as Google Sheets or Microsoft Excel.
- Optional: a HubSpot or Mailchimp account and Google Analytics.
Curriculum
Campaign Flow7 lessons
- Flow Overview
An introduction to the campaign workflow.
- Campaign Strategy & Planning
Explore campaign goals, strategy, and planning.
- Channel & Content Strategy
Explore channels and content for a campaign.
- Campaign Execution & Tracking
Explore campaign execution and tracking.
- Performance Analysis & Optimization
Explore campaign performance and possible adjustments.
- Reporting & Knowledge Management
Explore reporting and organizing campaign knowledge.
- Wrap-Up
Close the Flow and revisit its campaign topics.
Guidance and resources included
Office hours included
Bring questions from your work to the Flow's office hours.
Start Campaign Flow.
Use AI to plan a marketing campaign, track its execution, and assess performance.
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